Compliance
TCPA consent
Definition
TCPA consent is a consumer’s agreement, under the Telephone Consumer Protection Act, to receive calls or texts made with automated systems or prerecorded voices. For marketing calls and texts, consent generally must be prior express written consent, clearly disclosed and not a condition of purchase. Lead forms that lead to calls need it.
TCPA consent, explained
Rules have been tightened and litigated repeatedly; follow your counsel’s current guidance.
Source: FCC — Telephone Consumer Protection Act consumer guide
Related terms
- Trigger terms (Regulation Z)Trigger terms are specific credit terms that, when used in a closed-end credit advertisement, require additional disclosures under Regulation Z (12 CFR 1026.24).
- Lead magnetA lead magnet is something of value offered on a website in exchange for contact details — a guide, checklist or, very effectively, a personalised result such as a payment breakdown.
Q.01What is tcpa consent?
TCPA consent is a consumer’s agreement, under the Telephone Consumer Protection Act, to receive calls or texts made with automated systems or prerecorded voices. For marketing calls and texts, consent generally must be prior express written consent, clearly disclosed and not a condition of purchase. Lead forms that lead to calls need it.
Q.02Is a pre-checked consent box enough?
No. Consent should be an affirmative action by the consumer with clear disclosure of what they are agreeing to.
Explain it with their numbers
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