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Features

Six parts, one pipeline

Each feature does one job between a visitor’s first number and your first call. Together they turn a calculator into a lead source.

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  1. 01 Lead capture
  2. 02 Brand customizer
  3. 03 Built-in CRM
  4. 04 Webhooks & integrations
  5. 05 Embed anywhere
  6. 06 Bilingual calculators

Part 01

Lead capture

CalcFunnel lead capture adds a short form beneath any calculator’s results. A submission creates or updates a contact in your CRM — matched by email, then phone — and stores the full calculation (inputs and results) on that contact, tagged with the calculator it came from. A webhook can forward it on.

How lead capture works

Part 02

Brand customizer

The CalcFunnel customizer lets you restyle any calculator without code: brand colors, font, corner radius, width, headline and subtitle copy, currency and number formatting, language and optional custom CSS. Changes preview live, and the embed code updates as you go. Paid plans remove the “Powered by” line for a fully white-label result.

How brand customizer works

Part 03

Built-in CRM

CalcFunnel’s built-in CRM stores each calculator lead as a contact with emails, phones, company, address, notes, tags, owner and an activity timeline. A Calculator tab shows every calculation that person ran. Leads move through pipeline statuses, and you can bulk tag, assign, export to CSV or delete.

How built-in crm works

Part 04

Webhooks & integrations

CalcFunnel webhooks post each calculator lead, as JSON, to a URL you choose — per calculator. That makes it simple to route mortgage-calculator leads into a HighLevel workflow, a Zapier zap or your own API. Capture is saved first, so a failing endpoint never loses a lead. Webhooks are included on Pro and Business.

How webhooks & integrations works

Part 05

Embed anywhere

To embed a CalcFunnel calculator, open it in the customizer, copy the one-line snippet from the Embed code tab and paste it into an HTML or code block on your site. It works in WordPress, Wix, Squarespace, Webflow, HighLevel funnels and plain HTML, and styling happens in the browser with no plugin to install.

How embed anywhere works

Part 06

Bilingual calculators

CalcFunnel calculators are bilingual on every plan. Set the language to Spanish and the calculator’s labels, section titles, results, charts, action buttons and lead form switch to Spanish while the math stays identical. Loan officers and agents serving Spanish-speaking buyers can embed an English and a Spanish version on separate pages.

How bilingual calculators works

FAQ

Feature questions

Still stuck? Ask the team — we reply within one business day.

Q.01What does CalcFunnel do?
It gives you 188 embeddable calculators, a customizer to brand them, lead capture that saves every calculation, a CRM to work the leads and webhooks to send them anywhere.
Q.02Which features are on the free plan?
Lead capture, the CRM, the customizer, bilingual calculators and embedding — for up to 5 calculators on one domain. Webhooks and white-label need Pro or Business.
Q.03Do I need technical skills?
No. Everything is point-and-click, and embedding is a copy-and-paste.
Q.04Can I connect CalcFunnel to my CRM?
Yes, by webhook (Pro and Business) into HighLevel, Zapier, Make or your own endpoint, and via the REST API.
Q.05Is my data secure?
Workspaces are isolated, two-factor authentication is supported and sensitive credentials are encrypted at rest.
Q.06Can my team use it?
Yes. Pro includes 5 seats and Business unlimited seats, with owners assigned to leads.
Q.07Does CalcFunnel work for non-mortgage businesses?
Yes — auto, credit, savings, retirement, tax, insurance, investment and business calculators are included on higher plans.
Q.08Is there an API?
Yes. REST API v1 with token authentication for contacts and saved filters.

See it on your own site

The free plan includes every feature except webhooks and white-label. No card required.

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  • 14-day trial on Pro & Business
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